‘Strong links save lives’ strengthens brand recognition

NPSA is the peak body representing the nation’s pharmaceutical wholesale distributors, working in partnership with government. NPSA members are the vital link between the manufacture of medicines and how Australians access them at their local pharmacy.

Together with our partners One Tribe Consulting, we developed a new brand identity and story for NPSA that goes to the heart of their value proposition: Strong links save lives.

The brandmark includes both typography and a link icon to help build greater understanding of NPSA’s unique role. The link icon consists of four dynamic, intersecting links representing their key stakeholders: suppliers, patients, government and pharmacists. As the brand rollout continues, we look forward to seeing NPSA’s profile strengthen.