Fresh look for growing premium beef producer 

Harmony Agriculture & Food Company is a leading Australian producer and exporter of premium beef. It is one of the largest Wagyu producers in the world by volume.

Embarking on the next phase of growth, Harmony needed a more contemporary look and feel to better reflect its aspirations. Together with One Tribe Consulting, we created a new brand that underscores Harmony’s belief that the more people who can enjoy the experience of eating Wagyu, the better.

Central to the brandmark is a symbol that represents the lasting relationships Harmony has built with its partners and customers; relationships that are integral to its continued success. We’ve enhanced Harmony’s signature gold and incorporated black to strengthen the brand’s presence. The more modern colour palette is crisp and sophisticated, and ensures consistency across all sub brands.

Harmony’s growth story is just getting started, and we’re excited to see the company go from strength to strength.