Building a brilliant new brand for St Barbara

St Barbara came to us wanting a new brand identity that better represented its vision to be a brilliant, global mining company that grows sustainably and creates enduring, positive impacts. The new St Barbara brand is bold, confident and beautiful and we’ve worked with them to roll it out across all of their operations, on their buildings, uniforms, vehicles, office spaces, their website and their annual and sustainability reports. Using the ‘B’ as the hero and incorporating gold and navy as their new corporate colours, along with a colour palette for their global operations that beautifully reflects the native landscapes and connection to country, we reckon we’ve unearthed something truly brilliant together. We love working with St Barbara to help their brilliant new brand truly shine.