An immersive project with a Melbourne icon 

Immersing ourselves in the identity of a true, Melbourne icon by working with the women’s is an absolute privilege for us. the women’s is Australia’s first and largest specialist hospital dedicated to improving the health of all women and newborns. the women’s (then known as The Royal Women’s Hospital) engaged us to re-position the hospital’s logo and branding. One of the considerations was that the colour palette needed to sensitively reflect Victoria’s communities. The project was a wholly immersive and satisfying creative experience. Such was the level of involvement and partnership with them, we provided the hospital’s new iconic name: the women’s.