Spicing up a classic
Everything old is new again. Working with Spicers Paper to launch their 99% recycled paper stock – Monza Recycled was an absolute joy. Taking the time to understand the purpose of the launch and the story they needed to tell around it was key to how we worked with them to produce a compelling and creative visual sales tool that featured recycled photographs collected from family and friends of Spicers employees. This served the dual purpose of selling Monza and increasing employee engagement and excitement about the new product.
In other work we do with Spicers, we’ve applied our experience and expertise in paper selection to help them create the Spicers Corporate Communications Guide. It’s the ultimate paper selection reference for corporate publications. As designers, we know just how challenging specifying paper for print projects can be for most studios, so we’re thrilled to be a part of the solution. We just love spicing things up with Spicers!
